CLIENT: TA REALTY
LAUNCH DATE: MARCH 2022
PROJECT ELEMENTS: WEB DESIGN, WORDPRESS DEVELOPMENT, AND UX
TA Realty needed a microsite that would contain downloadable presentation materials and live Zoom videos as well as a solution to limit access to the site by approved registrants. Pixelslam helped strategize the registration process, access parameters, and overall user experience through the discovery, IA and UX phases. Pixelslam also designed the site using colors, fonts, and other branding conventions established by their corporate website.
The site was developed and built using WordPress and the WordPress Gutenberg block editor, allowing easy content updating before, during, and after the event. The site was also created in such a way that when the annual meeting event occurs in subsequent years, presentation materials and information from previous events can be added to archive pages while new information is added for the current event.