PROJECT OVERVIEW
Pixelslam approached the redesign of ASPPB.net as a strategic, research-driven transformation aligned with the organization’s broader diagnostic and reinvention goals. Their work began with a rigorous discovery phase that built on ASPPB’s existing strategic plan, incorporating analytics review, stakeholder collaboration, and user journey mapping to understand how diverse audiences—including jurisdictions, applicants, psychologists, educators, and the public—interact with both transactional and thought-leadership content. Using evidence-based information architecture methods such as card sorting and tree testing, Pixelslam restructured the site to improve wayfinding, clarity, and relevance across audiences. This foundation informed a mobile-first user experience, modernized visual design aligned with ASPPB’s reimagined brand, and a flexible WordPress platform that supports rich storytelling alongside critical credentialing and mobility functions. The result is a future-ready website designed to elevate ASPPB’s authority, strengthen engagement with members, and sustain relevance through improved content strategy, accessibility, analytics, and ongoing adaptability.