CLIENT: ANIKA THERAPEUTICS
LAUNCH DATE: MARCH 2022
PROJECT ELEMENTS: IA/UX, WEB DESIGN, WEB DEVELOPMENT
With the acquisition of Arthrosurface and Parcus Medical, Anika Therapeutics needed to rebuild its existing website, allowing the company to present Anika as an innovative company with a robust product portfolio addressing OA Pain Management, Regenerative Solutions, Soft Tissue Repair, and Bone Preserving Joint Technologies and delivering advancements in early-intervention orthopedic care globally. The site needed to follow the new Anika brand standards and incorporate products and information from three legacy websites, creating a unified look and feel for all products and conveying, promoting, and reinforcing the new Anika brand, initiatives, and trajectory.
The site needed to be strategically built and more aligned to the needs of several key audience types including patients, medical professionals, investors, and job seekers. The new website was designed to increase brand awareness for the company online, provide better information for visitors who reach the site, and offer significant growth potential from the online channel.
Through searchable content, a user-friendly interface, more visuals/imagery, and clear, up-to-date, concise copy, the website better reflects who Anika is, educates both the industry and patients both inside and outside the US and allows users to more easily interact with representatives of the company regardless of location.