CLIENT: Danforth Advisors
LAUNCH DATE: May 2021
PROJECT ELEMENTS: WEB DEVELOPMENT, WEB DESIGN, IA/UX
Danforth Advisors offers strategic and operational finance and accounting for life science companies.
The client approached us regarding an update to their website to better reflect who they are today and their vision for the future. The company had evolved but the site content had stayed unchanged and the imagery felt cliche.
While the company initially wanted to simply update a bit of messaging and freshen up the look, we were able to uncover various other needs and features through discovery and analysis that could really take the site to the next level and set it up to become a resource center and lead generation machine.
As such, we approached the site from the foundation (Information Architecture) and restructrued it to be more user friendly. It also allows the client to more easily update news and resources which are displayed in a filterable archive, allowing users to find information by resource type, client capability, and solution area.
Built using WordPress Gutenberg, we developed custom blocks to make adding information to pages easier.