PROJECT OVERVIEW
The client came to us indicating that there were a few issues with their current website. First, the site’s backend was inflexible and difficult to work with, leading to frustration. Changes and updates took too long to implement, making it challenging to keep the site fresh and engaging. Additionally, there was desire to have more control over the site’s content and functionality without relying heavily on external sources. They also wanted to be able to create more lead conversion opportunities and other ways for people to connect with the company.

The redesign and redevelopment aimed to address these issues by creating a more user-friendly and efficient website with flexible page construction using the Gutenberg block editor. The new design better represents the company with a more modern, branded and clean layout. It also utilizes custom post types for filterable resources and included on-site search to make it easier for users to find the information they need to make informed decisions while SEO efforts will improve organic search efforts and new lead generation.